twit•ter -verb: "to utter a succession of small, tremulous sounds, as a bird."
twit -noun: Slang "A foolishly annoying person."

How not to deploy something quietly and effectively: incessant and repeated following of twitter users hoping to reel in followers, after they show no interest.

[Addendum, 09-01-06]
Or tweeting dialogue in high quantity spam-bursts.
During the Mac World Expo.